Madebyluis

I’m Luís, an illustrator and art director.14 years drawing for editorial, advertising and brands.Then I made Cheese That Hurt, an animated series about a mouse who handles stress considerably worse than I do.

Pick a side.

CheesethatHurt
CheeseThatHurt
Illustration
Illustration

Know
me

I believe in telling compelling stories with the perfect art style for each project.

I'm Luís Moreira, an illustrator, concept artist and art director specialising in exceptional ink illustrations that put character and narrative first. Whether it's a comic page, a brand system or an imagined world, I chase the line that makes a story sing.

Across a decade of studio and freelance work I've built illustration systems, lettered comics, animated, art-directed and inked my way through editorial, advertising, packaging and games. I work fluently across traditional media and digital tools, switching style to fit the brief rather than forcing every job through the same look.

Selected Experience

  • Dec 2022 to Present

    Freelance Illustrator & Art Director · Madebyluis

    Independent illustration, concept art and art direction for clients worldwide.

  • Jun 2018 to Dec 2022

    Illustrator / Junior Art Director · Uphold Inc.

    Developed illustration systems, brand consistency and marketing assets.

  • Jun 2015 to Aug 2017

    Graphic Design · Illustration · Animation · BCN Lda / Vitrinemedia

    Design and motion work across a broad commercial brief.

  • Jan 2015 to Mar 2015

    Letterer & Studio Assistant · Miguel Montenegro / Psychoducks

    Comic lettering and production assistance.

  • Sep 2014 to Jan 2015

    Web Design · Webcomum

    Early studio work in web and visual design.

Tools & Media

Traditional

  • Nib & ink
  • Brush inking
  • Pencil
  • Mixed media
  • Lettering

Digital · Raster

  • Procreate
  • Affinity Photo
  • Adobe Photoshop

Digital · Vector

  • Affinity Designer
  • Adobe Illustrator

Studio & Pipeline

  • Figma
  • Sketch
  • Jira
  • Confluence
  • Slack

Have a story
worth drawing?

Available for commissions, editorial, concept art and art direction, wherever a good line is needed.

mailbyluis@gmail.comWrite to me ↗